I’m writing this post for agents who want to be able to send this to their clients to show how to write a good review. A sample good review for real estate agent is so important, and this is how to help!
You don’t need to be a professional writer to create a good review for your real estate agent. You might think writing a review is hard, or you don’t think you are good at it, I’m going to show you how easy it is. Every great review has several key elements. In this post, I’m going to show you how to write a good review for your real estate agent.
Why Are Reviews Important?
Did you know that 93% of customers read reviews before making a decision? When you are making the biggest purchase of your life, you want to make sure you have a great agent working for you. Reading reviews about them on a real estate website is a great way to make sure you have a good fit.
In 2021, 68% of home sellers reported finding their agent via a referral from friends or family member. What might be a great agent for your parents doesn’t mean they are a good one for you. Reading some reviews can help provide clarity about how they work. You want to make sure they truly have your best interests in mind, not just a commission.
69% of recent home sellers surveyed said that they would gladly write a review for their sales agent if requested.
So what’s stopping you from writing one for your agent?
Elements of a Great Review
A great review doesn’t need to be long. In fact, you can usually communicate everything you need to in a few sentences or a single paragraph. Following these steps and examples, you can finish the whole process in about 10 minutes, it is not a lot of work. I’ll guide you every step of the way.
Positive reviews usually have a few key elements:
- Start with praise for the agent.
- How did the agent make you feel?
- Tell the story of your house hunting journey
- Describe how quickly the agent was to respond
- How the agent acted on a phone call
- How the agent showed benefits of the house (and pointed out shortcomings)
- Say why you were looking for a house.
- Give a specific example of what you liked about them helping.
- Talk about an obstacle that you worked through together
- Mention that you would use them again
- End with some kind words.
Not every review needs to have all these parts, but the bold ones are the most common parts.
The goal is to express yourself so that anyone reading the review will understand what you went through, and how your agent helped.
When asked about the most important trait they look for in an agent, prospective home sellers chose “professional reputation” more than any other trait.
DO:
- Thank the Agent
- Talk about a quality they have that you found useful.
- Be detailed
- Describe an obstacle the agent helped you overcome
- Describe a Fear that the agent helped make go away
- Use good grammar and punctuation.
- Talk about a feature(s) of the house you love
DON’T:
- Get too personal
- give specific addresses or locations
- talk about things that are not related to your experience
- use inappropriate language
- Write a review unless you have a transactional experience with the agent.
Examples of Good Reviews for Real Estate Agents
Sample Review 1
{Agent Name} was truly exceptional. I met them at a home buying seminar that was focused on the {neighborhood }area. I was impressed with their level of knowledge and the amount of data that they had about the market. It was a no-brainer for me to work with them since I was set on buying in {neighborhood} and I’m so thankful I did.
{Agent Name} was ALWAYS available for home tours. Their responsiveness was incredible. If they didn’t pick up, they always call back no longer than 5 minutes later. Seriously. I purchased a newly constructed condo so it wasn’t a straightforward deal. They told me that going in and highlighted the concerns they had and the research they wanted to do to make sure progress was being made and I wouldn’t have to wait for a long time to move in.
They did an incredible amount of information gathering about the process, status of city and county inspections, and reviewing all the non-standard documents like what is a GF Number that you get when you are buying new construction. The delivery of the information was straightforward: present the info and talk about pros/cons/strategy for moving forward. They really treat the situation like they are purchasing the property – they look out for you and have your best interests in mind.
{Agent Name} will work with you to make your desires a reality. {Agent Name} is also very well versed at dealing with other real estate agents. When there were disagreements about certain verbiage in documents, {Agent Name} was patient and worked through some tough situations without breaking a sweat. Their cool, calm mindset kept my anxiety low and gave me the confidence they would get the job done – and they did!
Their promptness, knowledge of the market, strategic mindset, kindness, good energy made a potentially chaotic purchase process simple. I’ve already recommended him to two of my good friends. When I am looking to buy again I will not hesitate to call {Agent Name}.
Sample Review 2
Tired of “good enough” products and services? I am! Looking for the best Realtor who “does more”—and makes you feel like your needs are first priority? I was! Luckily, I found {Agent Name}. As housing is being snapped up in {your city}, I would never have time to begin the entire process from {your old city}. They offered to tour the property via video, and they provided all details necessary (including a hand-sketch of the property). {Agent’s name} and her team managed all facets of my By way of background, I am a first-time home buyer. I had no idea about every step of the process whatsoever when I first started taking a look at homes, or what to expect throughout the process. I also work in the service industry and am very aware that it is wildly important to ensure that: (1) your clients have the necessary information to make informed decisions (whether small or big, like purchasing a house); and (2) that their expectations are established appropriately and met. {Agent Name} exceeded in both aspects.
The amount of effort and time they put into walking me through the process is unbelievable. From the first day that we met, they spent their entire evening walking me through the “big picture.” From there on out, they were always available to provide me with the information that I needed (or didn’t need, but needed for the sake of my sanity) – every decision that I made, small or big, mattered to them. Not only did I feel like I had all the information I need to make those decisions, but I also felt like I was in good hands. Especially because, as a first-time buyer, I didn’t know all of the questions I should be asking (or do’s and don’ts, for example) and they would proactively provide this information, which made me feel like I was walking through this process with eyes wide open. From an expectations perspective, I don’t know how {Agent Name} does it – and to the fault of everyone else I worked with – they set my expectations really high and not unrealistically high because they would meet them.
Obviously, making an informed decision is the most important part of buying a home. But personally, as being “emotionally” invested as well in buying a home, having someone who properly set, managed, and came through with: expectations was such a lifesaver and made me feel so at ease throughout the entire process. And on a related note, as a first-time home buyer, I’m not sure what to expect, what’s good/bad, etc., and they were always so candid and provided their own perspective of different aspects of each home that she thought would be relevant to my decision making based on what they had learned about me. I truly appreciated their input and relied on it heavily. This is an invaluable quality to have as a service provider and not everyone has it, but, IMO, it is crucial to keep those around that do. It’s easy to push paper and get the signatures, but they are really focused on making sure people are satisfied through the process and with the outcome. Again, a first-time home buyer, this process is very stressful. Yes, there are a number of things that people can do to make it easier. But as you can see, based on the above, {Agent Name} went above and beyond (as I’m positive they do with all of their clients) and truly made me feel like I had a confidant/partner throughout.
I’m one of the first of my friend group to buy a house, so there were no – “well what do you think” or “what feedback did you have in your experience” talks – except with {Agent Name}. And that’s not in their job description, and it truly makes me consider them not just an agent, but a friend. Overall, I would strongly recommend {Agent Name} to anyone looking to buy or sell a home, especially if they are first-time homebuyers. I would trust them with my eyes closed and their attention to detail and level of time/dedication to their clients is outstanding.—from lending to sourcing reputable inspection companies to closing (Quickly!). They even helped us go over the ALTA statement which was completely new to us. This is the new model, that other tired agencies can only aspire to. I cannot say enough about my experience with {Agent Name}. They set the highest standards, and truly practice “service above self.” You won this customer!
Sample Review 3
{Agent Name} was 15 out of 10! They bent over backward for us. We started looking in {City Name}, but after 3 months it wasn’t working out, so even though she’s based in {City Name} and lives in {City Name} she was more than willing to continue to work with us when we started looking in a nearby place.
When we found our dream home, there was already one more offer on it and they were going to decide that night. {Agent Name} and their associate agent helped convince them to wait until the next afternoon to make a decision, so we could submit our offer.
They were up with us working on our offer into the early morning hours. They helped us figure out the best way to position our offer and what price to go in at to give us the absolute best chance that the sellers would accept our offer over the other one.
We felt like we were working with our best friend rather than a real estate agent.
If I texted them a question or an update they would often respond in 2 minutes or less. Outside of her colleagues, she has many family members including her husband who are all involved in real estate which gives them a wealth of knowledge and unique viewpoints. When you choose to work with {Agent’s name} (and I HIGHLY recommend you do) they will make contact with you quickly and invite you to meet anywhere that’s convenient for you to discuss what you want, deal breakers, price ranges, neighborhoods, etc.. after you finish, they will give you their opinion/feedback on what you said and ask follow up questions and suggest you check out things you might not have considered, etc.
Sample Review 4
{Agent Name} and their great team ({Team 1} and {Team 2}) are FAN-FREAKING-TASTIC!!! They made the selling process so easy and helped me understand what was happening every step of the way. We moved to Florida in the middle of the sale and {Agent Name} went above and beyond to go to the house and check on it while we were away. The night before the closing the final walk-through happened and we accidentally left some clutter in the rafters of the garage. Oops! Long story short, {Agent Name} was ready to go to the house the night before closing with their volun-told sons and clear out the clutter just to save us a little money…yeah, they are crazy, in the best possible way!
But this just speaks to her commitment to making sure we were well taken care of. Thank you so much, {Agent Name}! Make sure to get your Florida license so you can sell our next home as well!
Sample Review 5
We loooooved working with {Agent Name} ❤! We’re a young family with a 1-year-old toddler and we really needed to upgrade from our 1 bedroom rental to our first home which we envisioned to have 3 bedrooms. IN JUST 3 WEEKS {Agent Name} helped us score a move-in ready condo with 4 bedrooms, 3 bathrooms, 14 feet high ceilings, 2 garage spaces, balconies, and a deck with dream views in a prime location just a few minutes walk from 24th BART station. I really appreciated how {Agent Name} went above and beyond to help us during every stage of the process: They frequently sent us great matches for what we were looking for. They would accompany us to see the places and, since they are so experienced, they would point out subtle things that we would have missed but were really important for our decision process. I love that they also helped me with the emotional toll of buying a place in San Francisco: Every time I would have little anxiety attacks, they would be there for me and have the right words to calm me down. They were soooo patient!
Once we found the right place, they turned into a fierce strategist and got us the place within 2 days of it being on the market with a preemptive offer! I still can’t believe they were able to convince the sellers to sell it to us with “only” 16% above the asking price in an area where 30% above asking is the average! The place was actually listed pretty low considering there hasn’t been a ~1900sq feet with that layout and perks for the past 3 years for that price, so, for SF standards, we got a really good deal! {Agent Name} is just AMAZING!
Another huge perk about {Agent Name} is that they are also a real estate lawyer and knows the field extremely well. They were able to support us during the stressful mortgage process, were an indispensable line of communication with the bank, and helped us get an unheard-of interest rate, especially considering we are first-time buyers. Their advocacy moved mountains! We consider ourselves extremely lucky and blessed to have had them as our Realtor! I would rate them higher than 10 if I could! We will eternally be grateful that they helped us find our beautiful home.
Sample Review 6
Through the purchasing and selling of my parents’ many properties and some of my own, I have met many realtors in my life. Regardless of state borders, what I am usually faced with in a Realtor is unprofessionalism, impatience, and money-driven without your rights as a seller/buyer in mind. Meeting {Agent Name} was like finally able to breathe after being suffocated for so long.
{Agent Name} was immensely patient with our seemingly endless questions. They asked questions on our behalf that we didn’t think of to make sure the home we were touring didn’t have hidden issues or was updated to code by licensed individuals/companies. Once we got into escrow, {Agent Name} was diligent in making sure all inspections were in place, communicated with the seller’s agent, and kept us informed on a daily basis.
I am not sure how you can have a better agent than {Agent Name} and their entire team. If we ever need to sell our current home, we know exactly who to call when the time comes =)
Sample Review 7
I remember when we first met {Agent Name} at a house we didn’t know if we could afford and wasn’t at all what we wanted. We didn’t have any connection to them, just window shopping really. We didn’t know if we should even buy a house, or even if we had a right to dream about what we want because we were worried about our finances.
{Agent Name} changed all of that. They realized we didn’t have anyone managing our finances or looking at what loans we could afford. They introduced us to {Mortgage Broker} at {Name} Lending who significantly changed our lives and allowed us to dream again. Once we had our finances in order and a budget to work with, {Agent Name} helped us to dream again.
It was phenomenal – we gave a HUGE laundry list that was essential if we were going to invest in a house. {Agent Name} didn’t even blink – they found us at least a dozen properties or more that fit right into what we wanted and helped us navigate dozens of real estate websites and look at other possible properties like pros. We felt like a team!
We found our dream property and just as we were leaving the listing agent was there and {Agent Name} got the information from that agent that was pivotal to negotiations to get the price to exactly what we could afford – and have the sellers pay for closing costs!
Even during the closing process when we found another potential home – {Agent Name} was thorough in taking our interest seriously and gave us reliable information to move forward with the house we originally decided on. It turned out the other house was a hidden nightmare! Thank goodness {Agent Name} caught that.
All in all, now that we’ve moved in and renovated – {Agent Name} still shares excitement in our before and after pictures and feels more like a trusted friend than just another real estate agent. We couldn’t be more happy with the service we received from {Agent Name} and will definitely recommend them to everyone we know!
Sample Review 8
As first-time sellers, my wife and I were initially intimidated by the process. Our “To Do” lists read like a Game of Thrones novel. This was before we called {Agent Name}.
We got to an item on our list that said, “GET COOL PERSON TO HELP SELL OUR HOME AND MAKE US MILLIONS”. So, we called {Agent Name} and it was like we unleashed magic.
Here’s how the magic went down – In addition to customer reviews and history, they looked cool. Second, on meeting them the first time they didn’t talk down to me after telling them, “We don’t have a clue about this whole process…”, in fact, they came prepared with a calming and professional demeanor and spoke to us like we were buddies heading out for a picnic. They will come across like your long-time neighbor, and that’s an added bonus.
Next, they are no BS. If {Agent Name} doesn’t know, they tell you, “I don’t know, but I’ll have an answer for you shortly.” They are as prepared as a professional in the field can be for most questions and concerns.
I can confidently say, if Dentists were half as courteous, as professional, as honest and responsive as {Agent Name} – I’d make dental appointments every week. They turned out Game of Thrones Novels into Cliff Notes that became less intimidating with every piece of advice they offered. {Agent Name} keeps things realistic (which means we had to drop our goal of making millions and settle for a little less). In fact, it wasn’t just good advice, it was great advice.
My wife hates surprises, and she hates being blindsided by negative situations. {Agent Name} was like a “Wife Whisperer”. Without drugs or alcohol, they kept my wife calm after being hit by a few surprises. I thought to myself, “I must learn this Jedi Mind Trick”, but it wasn’t trickery. It was {Agent Name} sincerity and their quick response to our concerns that kept my wife calm. Basically, they took care of things right away. Go figure – if I take care of things right away, my wife stays calm? Interesting.
To summarize – {Agent Name} made us feel like friends and they made the whole process feel easy.
Sample Review 9
By way of background, I am a first-time home buyer. I had no idea about the process whatsoever when I first started taking a look at homes, or what to expect throughout the process. I also work in the service industry and am very aware that it is wildly important to ensure that: (1) your clients have the necessary information to make informed decisions (whether small or big, like purchasing a house); and (2) that their expectations are established appropriately and met. {Agent Name} exceeded in both aspects.
The amount of effort and time they put into walking me through the process is unbelievable. From the first day that we met, they spent their entire evening walking me through the “big picture.” From there on out, they were always available to provide me with the information that I needed (or didn’t need, but needed for the sake of my sanity) – every decision that I made, small or big, mattered to them. Not only did I feel like I had all the information I need to make those decisions, but I also felt like I was in good hands. Especially because, as a first-time buyer, I didn’t know all of the right questions I should be asking (or do’s and don’ts, for example) and they would proactively provide this information, which made me feel like I was walking through this process with eyes wide open. From an expectations perspective, I don’t know how {Agent Name} does it – and to the fault of everyone else I worked with – they set my expectations really high and not unrealistically high because they would meet them.
Obviously, making an informed decision is the most important part of buying a home. But personally, as being “emotionally” invested as well in buying a home, having someone who properly set, managed, and came through with: expectations was such a lifesaver and made me feel so at ease throughout the entire process. And on a related note, as a first-time home buyer, I’m not sure what to expect, what’s good/bad, etc., and they were always so candid and provided their own perspective of different aspects of each home that she thought would be relevant to my decision making based on what they had learned about me. I truly appreciated their input and relied on it heavily. This is an invaluable quality to have as a service provider and not everyone has it, but, IMO, it is crucial to keep those around that do. It’s easy to push paper and get the signatures, but they are really focused on making sure people are satisfied through the process and with the outcome. Again, for a first-time home buyer, this process is very stressful. Yes, there are a number of things that people can do to make it easier. But as you can see, based on the above, {Agent Name} went above and beyond (as I’m positive they do with all of their clients) and truly made me feel like I had a confidant/partner throughout.
I’m one of the first of my friend group to buy a house, so there were no – “well what do you think” or “what feedback did you have in your experience” talks – except with {Agent Name}. And that’s not in their job description, and it truly makes me consider them not just an agent, but a friend. Overall, I would strongly recommend {Agent Name} to anyone looking to buy or sell a home, especially if they are first-time homebuyers. I would trust them with my eyes closed and their attention to detail and level of time/dedication to their clients is outstanding.
What Happens to Your Review?
When you submit your review to a real estate website, the webmaster will post it on the agent’s page, along with their contact information. The agent may also put it on their marketing materials and showcase the online reviews at an open house. Your review may also appear on social media platforms like Facebook to LinkedIn.
According to a recent study – most people find a real estate agent online. A great review of your experience is a great way to help others learn about the agent’s customer service. It is social proof that they do a great job.
A positive experience is something potential clients are looking for. It may be the most important thing in your agent selection process. Remember new clients are looking for excellent service and honest opinions.
Some sites sort the top agents by five-star reviews. That way you know you will get outstanding service on the purchase. of your new home
Less Than Great Experiences
If you need to write a bad review don’t make it personal. Focus on expressing how the agent could have improved the process for you. Turn it into a learning experience so the agent can grow and improve with the feedback. You want to make sure other first-time home buyers do get a great experience in their real estate transactions.
The buying process for your first house can be difficult, and if the agent doesn’t put the hard work in, it should be shared as constructive criticism privately instead of publicly.
Final Thoughts
As you can see good real estate testimonials can help both first-time home buyers as well as more experienced people.
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